Cisco partner program

Manage Cisco 360 rebates, incentives, MDF and certifications in one dashboard.

Cisco has rebuilt its entire partner program: VIP and CSPP were retired into the unified Cisco Partner Incentive (CPI) at the Q3FY26 launch, with the former Lifecycle Incentives now a core part of CPI as the new Adopt Rebate track. Eligibility is governed by a per-portfolio Partner Value Index, locked each fiscal half-year on monthly performance. Rebates-On tracks all of it from your perspective, so you see what you’re owed, what to do to earn more, and where Cisco rebate dollars are slipping away.

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A laptop showing Cisco partner-program tracking in Rebates-On, with rebate dollars trending upward
The program today

What is the Cisco 360 Partner Program?

The Cisco 360 Partner Program is Cisco’s complete channel redesign - its biggest in decades. It retired the Gold/Premier/Select tiers and folded the old VIP, CSPP and Lifecycle Incentives programs into one back-end rebate, the Cisco Partner Incentive (CPI), gated by a per-portfolio Partner Value Index (PVI).

Two concepts drive the program. First, Cisco now pays partners for lifecycle outcomes - landing, adopting, expanding and renewing - rather than one-time transactions. Second, what you earn is gated by your Partner Value Index: a score Cisco calculates separately for each portfolio. Clear the qualifying line and hold the Cisco [Portfolio] Partner designation for that portfolio, and you unlock CPI rebates in it; clear the higher Preferred line and you become a Cisco Preferred [Portfolio] Partner, which can qualify you for higher rebate rates and unlocks the Specialization Bonus. Rates vary by SKU and offer.

  1. 1

    Land

    A CPI rebate on total contract value, including renewals.

  2. 2

    Adopt

    Fixed-dollar payouts for hitting software-adoption milestones.

  3. 3

    Expand

    A Growth rebate on year-over-year ACV growth.

  4. 4

    Renew

    Protects the Land rebate and next year’s growth baseline.

What’s changing

Cisco rewrote the rules - here’s what moves your rebate dollars.

Cisco retired VIP, CSPP and Lifecycle Incentives, along with the Gold/Premier/Select tiers, and replaced them with the Cisco Partner Incentive, which pays four ways - Land, Adopt, Growth and Bonuses - all gated by your PVI. The basis changed completely, so old VIP accruals no longer reconcile line-by-line to CPI payouts.

  • CPI pays four ways. Land (a rebate on total contract value, including renewals), Adopt (fixed-dollar software-adoption milestones), Growth (a rebate on year-over-year ACV growth), and stackable Bonuses.
  • Recognition is now per-portfolio. Customer-facing recognition follows the per-portfolio designations: Cisco Partner, Cisco [Portfolio] Partner, and Cisco Preferred [Portfolio] Partner. You can hold a different standing in each portfolio you sell.
  • The eligible-offers list keeps moving. Cisco reserves the right to change the eligible-offers list, which products qualify and at what rate, throughout the incentive period. Changes are posted monthly, each carrying its own effective date. A quote built on a superseded mapping can mis-forecast what you’ll earn.
  • Seven indexes, not one score. Seven portfolio indexes exist today: Collaboration, Networking, Security, Services, Cloud and AI Infrastructure, Mass-Scale Infrastructure, and Splunk. Mass-Scale Infrastructure is still in its qualification period, where holding the Internet Infrastructure competencies or the Advanced Service Provider Architecture specialization grants interim rebate eligibility until its index launches.
July 25, 2026
H2FY26 Accelerator cliff

Cisco’s H2FY26 Accelerators run through July 25, 2026, the last day of its fiscal Q4. Deals priced today on accelerator-inclusive economics earn less if they book after that date - the single most time-sensitive date in the program.

For the full breakdown of the VIP-to-CPI transition and the accelerator cliff, read our Vendor Program Watch: what changed in the Cisco 360 Partner Program

Where the money leaks

Where Cisco partners leave rebate money on the table.

Cisco partners most often lose rebate revenue at the per-portfolio scoring cliffs, on unclaimed Adopt milestones, through certification lapses that drop their Value Index, and via administrative deadlines that quietly forfeit payouts. Each is a place a quote looks profitable but the rebate never fully lands - and each is something software can watch that a spreadsheet cannot.

The scoring cliffs, per portfolio

Below the qualifying line in a portfolio means zero CPI in it; sitting just under the next threshold can separate a modest rebate from a far higher one on the identical hardware. With a separate score for each portfolio, you can fall out of eligibility in one portfolio and never notice.

Certification decay

Your Value Index is built from four categories of outcome-based metrics: foundational, capabilities, performance and engagement. Capabilities covers certifications, training and skills, so a lapsed credential or a departing engineer feeds directly into the score.

Adopt payouts left unclaimed

Adopt payouts are fixed-dollar, milestone-based and telemetry-verified, each with its own claim clock and an opt-in step. Miss the opt-in, the telemetry or the deadline and you forfeit real rebate dollars per deal.

Renewal leakage that hits twice

A missed renewal loses the Land rebate, shrinks next year’s growth-rebate baseline, and erodes the score that sets all your rates.

Administrative forfeiture

CPI notifications go only to a newly assigned Rebate Coordinator role. No coordinator and claims expire; claims also lapse after a short window, and discrepancies must be filed within a limited window after quarter end.

Pricing on Land alone

A deal’s incentive value is spread across Adopt, Expand and Renew, not just the day-one Land rebate. Partners who price and staff against day one alone walk away from deals that pay across their full lifecycle.

Split shipments that pay out short

When a single order ships in parts across a quarter, the rebate is earned only on the portion that actually shipped - and those split amounts are easy to miscount, so deals that straddle a quarter-end quietly pay out below what was earned.
What Rebates-On tracks for Cisco

The whole Cisco 360 program logic, maintained for you.

Rebates-On maintains the full Cisco 360 program logic so you don’t have to read every Cisco update email. In one dashboard you see your CPI position across Land, Adopt and Growth per portfolio, every PVI score, every certification deadline, your Co-Sell MDF, and the order simulator that shows what one more booking is worth toward a threshold or designation.

  • See your CPI position across Land, Adopt and Growth, per portfolio, with your estimated rebate this quarter and growth versus last year.
  • Watch all PVI scores in one place - which portfolios clear the qualifying line and which are near the next threshold, before a deal’s rate is set.
  • Track every Specialization, Competency, and Designation that feeds your Partner Value Index and unlocks your Specialization Bonus rebates, with each employee’s credentials and renewals flagged before they lapse.
  • Manage Cisco Co-Sell MDF activities and claims before funds expire.
  • Catch the deadlines that forfeit rebate dollars - the Adopt claim clocks, the CPI claim windows, and the accelerator cliff - with alerts while you can still act.
  • Model the next move with the order simulator: what one more booking is worth toward crossing a threshold or a designation line.
Levels, requirements & certifications

Your standing is earned per portfolio - not company-wide.

Under Cisco 360, you start as a Cisco Partner, reach Cisco [Portfolio] Partner once you clear the qualifying PVI line and hold that portfolio’s designation, and Cisco Preferred [Portfolio] Partner once you clear the higher Preferred line. Your PVI is built from four categories of outcome-based metrics: foundational, capabilities, performance and engagement. Capabilities covers certifications, training and skills.

  1. Cisco Preferred [Portfolio] Partner Preferred PVI

    Can qualify for higher rebate rates, plus specialization eligibility and the Specialization Bonus.

  2. Cisco [Portfolio] Partner Qualifying PVI

    Earned per portfolio - the gate to CPI rebates in it.

  3. Cisco Partner Baseline

    The baseline for any registered partner.

How your PVI is built (per portfolio)

Foundational Practice maturity
Capabilities Certifications, training & skills
Performance Land, retain, expand, grow
Engagement Adoption & renewals
LowHigh
Why partners use us for Cisco

How Rebates-On helps you avoid missed Cisco rebates.

Rebates-On turns the things that leak Cisco rebate revenue into things you can see and act on: it surfaces every PVI score before a deal books at the wrong rate, tracks every Adopt opt-in and claim deadline, flags expiring certifications before they drop your band, and reconciles what Cisco actually paid against what you earned.

  • No more silent cliffs. Every PVI score in one place, with alerts when a portfolio drifts toward a qualifying or Preferred line.
  • No more forfeited Adopt payouts. Every Adopt opt-in, milestone and claim deadline tracked, so the payouts you’ve earned get claimed.
  • No more certification surprises. Expiring certs and competencies flagged before they drop your Value Index.
  • A Cisco number finance can rely on. Forecast CPI income, then reconcile what Cisco actually paid against what you earned across Land, Adopt and Growth.
FAQ

Cisco 360 questions partners ask first.

The Cisco Partner Incentive (CPI). VIP, CSPP and Lifecycle Incentives were all retired into it at the Q3FY26 launch. CPI pays a Land rebate on total contract value (including renewals), fixed-dollar Adopt rebates on software-adoption milestones, a Growth rebate on year-over-year ACV growth, and stackable bonuses - all gated by your Partner Value Index.
PVI is a score Cisco calculates separately for each of the seven portfolios (Collaboration, Networking, Security, Services, Cloud and AI Infrastructure, Mass-Scale Infrastructure and Splunk) from four categories of outcome-based metrics: foundational, capabilities, performance and engagement. Clear the qualifying line and hold the Cisco [Portfolio] Partner designation for that portfolio, and you unlock CPI rebates in it. Clearing the higher Preferred line earns Cisco Preferred status, which can qualify you for higher rebate rates and unlocks the Specialization Bonus. Rates vary by SKU and offer.
Those company-wide metal tiers have been retired. Recognition is now per-portfolio: Cisco Partner, Cisco [Portfolio] Partner, and Cisco Preferred [Portfolio] Partner.
Cisco’s H2FY26 Accelerators run from January 25, 2026 through July 25, 2026, the last day of its fiscal Q4. They pay a limited-time boost on eligible bookings. Deals booked after that date earn standard CPI rates only. The related Specialization Bonus is separate and is tied to the Secure Networking and Secure AI Solutions specializations.
Yes. The old Provider Pricing promotion was renamed Programmatic Discount for MSPs. Up-front discounts now scale with your validated Managed Services Practice Maturity level (Basic / Intermediate / Expert), and MSPs additionally earn back-end CPI rebates on Land and Adopt motions.
No. Deal registration (OIP/Hunting, TIP/Teaming, and Hunting & Teaming Plus) still provides up-front registered-deal discounts, and Co-Sell MDF continues for approved activities. What changed is the framing: Cisco now treats a registered deal as a multi-year lifecycle investment whose Adopt, Expand and Renew earnings often exceed the day-one margin.
Because every lever moves: the eligible-offers list is re-posted monthly, each change with its own effective date, PVI is scored on ongoing performance but your highest score locks for the fiscal half-year and can be beaten upward, not repriced downward mid-period, each Adopt deal has its own claim clock, the Growth rebate uses a moving multi-quarter baseline, and CPI notifications go only to a newly assigned Rebate Coordinator. No spreadsheet keeps all of that current - which is exactly the gap Rebates-On fills.

See where your Cisco rebate dollars are slipping away.

Book a demo, or get a Cisco rebate audit and we’ll show you the gaps across Land, Adopt, Growth and certifications.