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Dell Technologies Partner Program

Manage Dell base rebates, acquisition incentives, deal registration and MDF in one dashboard.

Dell runs one of the densest incentive stacks in the channel - base rebates and multipliers gated by tier and competency, acquisition incentives, deal registration, MyRewards and MDF - and it keeps reshaping the whole program. Rebates-On tracks every piece of it from your perspective, so you always know what you’re owed, what to do to earn more, and where Dell rebate dollars are slipping away.

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Trusted by IT partners managing 20+ vendor programs · Pre-built for the Dell Technologies Partner Program

A laptop showing Dell Technologies partner-program tracking in Rebates-On, with rebate dollars trending upward
The program today

What is the Dell Technologies Partner Program?

The Dell Technologies Partner Program is Dell’s one global channel program for resellers, distributors, cloud and OEM partners. It runs on a metal-tier structure - partners are tiered either locally, as Authorized, Gold, Platinum or Titanium, or globally, as Global Platinum or Global Titanium - and stacks one of the industry’s densest incentive sets on top: base rebates and multipliers, services rebates, APEX Upfront, acquisition incentives, deal registration, MyRewards and MDF.

Two ideas shape the economics. First, your tier and your competencies together set your base rebate rate, and they set it per product category rather than across the board - some categories vary by tier and some do not, and base rebates on Storage+, Server+ and Client+ each require a matching Portfolio Competency. Tiers are earned annually on Dell-recognized revenue, Portfolio Competencies (certifications), and selling across multiple lines of business. Second, Dell runs a direct sales force alongside its channel - an “omni-channel” model - and its Rules of Engagement exist to minimize internal conflicts that may disrupt business, partner and customer relationships. That makes disciplined deal registration the single most important day-to-day lever a Dell partner controls: it is what may provide protection against Dell sellers proactively engaging in direct-sales efforts.

What’s changing

Dell keeps reshaping the rules - here’s what moves your rebate dollars.

Dell reshapes its incentives often, sometimes more than once a year, so the rules under your deals can move mid-cycle. Recent updates restored Titanium eligibility for Storage and Client New Business Incentives and brought back the Storage Competitive Swap rebate, and a Storage & Client Growth program pays on tiered targets in the program years it’s offered. The latest refresh adds differentiated product rebates, a Focus Accounts incentive, and tier credit for partners who influence deals without transacting them.

  • Titanium incentives, restored. Dell restored Titanium eligibility for Storage & Client New Business Incentives and brought back the Storage Competitive Swap rebate after a period of exclusion. A reimagined Storage & Client Growth program for its largest partners pays on two target levels - an attainable rung plus a stretch rung, both paying - though its eligibility is set per program year. AI Optimized Server+ runs the other way: PowerSwitch Z-Series and the rest of that group are capped per partner track, per end user, per quarter, and are ineligible for acquisition incentives - so AI deals are where the Dell stack stops behaving like the rest of the portfolio.
  • A larger refresh expands product-based rebates (announced for August 2026). Announced at Dell Technologies World 2026 and set to launch in August 2026, Dell’s refresh adds a differentiated, product-based rebate on strategic solutions (Dell Private Cloud, Dell Automation Platform, Cyber Resilience, PowerStore, Z-Series networking, premium Client+); a Focus Accounts incentive rewarding line-of-business expansion in named and underpenetrated accounts; and formal co-sell recognition that credits advisory and SI partners who influence a deal without transacting it.
  • A new partner platform (August 2026). Part of the same August 2026 rollout: a new deal registration experience, dynamic real-time pricing, and AI assistants across the portal.
  • New rates can lag the announcement. When Dell announces new incentives ahead of final rate tables, deals modeled on assumed economics carry forecasting risk until the numbers publish - so it pays to track both the announced structure and the live rates as they land.
2 rule sets
Tracked side by side through any refresh

When Dell rolls out new incentives mid-cycle, the prior and current rules both affect live deals. Rebates-On keeps both tracked together until the new rate tables publish, so nothing slips between them.

Where the money leaks

Where Dell partners leave rebate money on the table.

Dell partners leak the most rebate dollars in five places: deals that never get the approved registration the whole acquisition stack depends on, MDF clocks that start before the money appears, the Client Peripherals gate and the per-quarter acquisition caps nobody can see mid-quarter, tier and competency gaps on the services mix, and unclaimed individual MyRewards points. Each is where a quote looks profitable but the rebate never lands - and software can watch every one that a spreadsheet can’t.

Deals that never get a live registration

An approved deal registration is the gate to the acquisition stack: Compete Select, Storage Competitive Swap, the New Business Incentive and Tech Refresh each require one. It is also what may provide protection against Dell sellers proactively engaging in direct-sales efforts. The registration term and any extension are governed by Dell’s Deal Registration Program Terms and Conditions, so a deal that is never registered - or whose registration is not maintained under those terms - loses the whole stack that rides on it.

MDF clocks that start before the money appears

Earned MDF expires two quarters after the deposit is made, and deposits are made the quarter after they are earned - so the clock is already running before the funds show up. Proposal-based MDF must be executed in the quarter it is allocated and expires at quarter end. Neither deadline is visible where the spend decision actually gets made.

The per-quarter acquisition caps

Competitive Swap and AI Optimized Server+ are each capped per partner track, per end user, per quarter. Partners who can’t see where they stand against those caps mid-quarter keep selling into a lever that has already stopped paying.

Tier, competency and services-mix gaps

Missing the services-revenue component of a tier moves your base rebate rate for the year - and because base rebates on Storage+, Server+ and Client+ each require a matching Portfolio Competency, a lapsed competency can cut a category’s base rebate even when the revenue is there. The services accelerator - eligible services counting extra toward tier attainment - is the fastest way over the line, and it is chronically under-used by hardware-led partners.

Individual rebate dollars that never reach the statement

MyRewards points belong to reps and SEs and expire under promotion rules; unclaimed rep incentives never appear on the company’s rebate statement. Tech Refresh pays in MyRewards points too - capped per partner per end user per quarter, and requiring an approved deal registration with the asset serial number linked - so it leaks the same way.

Overlapping rule sets

When Dell changes incentives mid-cycle, partners must reconcile the prior rules with the latest refresh - where strategic-solution rebates, Focus Accounts and co-sell crediting change how revenue maps to payout.

Exclusions that disqualify deals at quote time

Base rebates exclude attached services on Storage+. Enterprise Upgrades are ineligible for the New Business Incentive, and AI Optimized Servers are ineligible for every acquisition incentive. And on distribution purchases, incentives are conditioned on Dell receiving timely, complete and accurate Distributor sell-out reporting - a dependency the partner does not control and cannot see.

The Client Peripherals gate

Miss full attainment on the Client Peripherals gate and your Client+ base rebate is reduced in the same quarter the revenue is recognised. Attainment is not visible where the selling happens, so partners often find out only after the quarter has closed and the rebate has already been cut.

Booked versus shipped, counted differently

Tier revenue is not counted the same way on every route to market: orders placed directly with Dell count on booked revenue, while orders through distribution count on shipped revenue from Distributor point-of-sale reporting. APEX is stricter again - contract value is recognised only on shipment of all the hardware and delivery of the license keys, so a partly shipped APEX order recognises nothing at all. Deals that straddle a quarter end land in a different quarter than the team assumed.
What Rebates-On tracks for Dell

The whole Dell incentive stack, maintained for you.

Rebates-On keeps the full Dell Technologies Partner Program logic current so you don’t have to read every Dell update email. One dashboard shows your base rebate and multiplier position by product category, every deal registration and the acquisition stack riding on it, Compete Select and Competitive Swap eligibility, your MDF deadlines, tier attainment with the services accelerator, and what one more booking is worth.

  • See your rebate position across base rebates and multipliers by product category - Storage+ (Storage and Cyber Resilience), Server+ (Server, Networking, Enterprise Upgrades) and Client+ (Client products, Displays and Docks, Client Peripherals) - with your estimated payout this quarter and the Portfolio Competency each category depends on.
  • Watch every deal registration and the incentives that ride on one - Compete Select, Storage Competitive Swap, the New Business Incentive and Tech Refresh all require an approved registration - so none of them is lost for want of one.
  • Track tier attainment with the services accelerator modeled in, so you see which tier line you’re closest to and what it changes on your base rebate.
  • Catch the deadlines that cost you rebate dollars - earned MDF expiring two quarters after deposit, proposal MDF expiring at quarter end, the Competitive Swap claim window of 21 calendar days after quarter close, MyRewards expirations - with alerts while you can still act.
  • Stay current through every program transition - the prior rules and the latest refresh’s differentiated rebates, Focus Accounts and co-sell crediting - without re-mapping everything by hand.
  • Model the next move with the order simulator: what one more booking, or one more attached service, is worth toward crossing a tier line or clearing the Client Peripherals gate.
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Levels, requirements & certifications

Your tier and your competencies set your base rebate, category by category.

Under the Dell Technologies Partner Program, your tier and your competencies together set your base rebate rate, and they set it per product category rather than across the board - so tier maintenance is a rebate decision, not just a badge. Partners are tiered either locally, as Authorized, Gold, Platinum or Titanium, or globally, as Global Platinum or Global Titanium. Authorized is the open gateway tier; the rest are earned annually on Dell-recognized revenue, Portfolio Competencies (certifications) and portfolio breadth.

  1. Global Titanium Global path

    The global counterpart to Titanium, for partners qualifying across all their geographic locations, with global tier recognition plus regional onboarding and MDF pooling. Qualify for both a local and a global tier and final tier placement is at the partner’s sole discretion.

  2. Titanium Top local tier

    The top locally earned tier, with the highest rebate potential and access to Titanium-only incentives.

  3. Global Platinum Global path

    The global counterpart to Platinum, for partners qualifying across all their geographic locations; carries global tier recognition plus regional onboarding and MDF pooling.

  4. Platinum Earned tier

    Higher base-rebate potential, earned MDF eligibility, and higher revenue and competency requirements.

  5. Gold Entry metal

    The entry metal tier; eligible for base rebates and proposal-based MDF.

  6. Authorized Gateway

    The open gateway tier. Authorized partners do not earn base rebates - those start at Gold - but they do get Deal Registration access, and Partner of Record is available to every tier, Authorized included.

Requirements are set by Zone and adjusted annually - confirm current-year numbers in the portal. Route to market does not move the bar: tier requirements are measured on your total combined revenue and training completion across the Solution Provider, Cloud Service Provider and OEM Solutions Partner tracks. The real fork is the local versus global path, and where a partner qualifies for both, final tier placement is at the partner’s sole discretion. Tiers also require Portfolio Competencies (training and certification in Storage, Cyber Resilience, HCI / Server, Networking / Commercial Client and Consumer Client) and portfolio breadth - selling across more than one line of business. Because eligible services revenue counts extra toward tier attainment, attaching ProSupport and deployment services is the most direct way to protect the tier that sets your base rebate - and exactly what the Rebates-On tier and services module is built to watch.

Why partners use us for Dell

How Rebates-On helps you avoid missed Dell rebates.

Rebates-On turns every place that leaks Dell rebate dollars into something you can see and act on: it keeps every deal registration next to the stack that rides on it, flags every MDF deadline before the funds expire, surfaces the Client Peripherals gate and the per-quarter acquisition caps mid-quarter, models the services accelerator against your tier line, and reconciles what Dell actually paid against what you earned across the full incentive stack.

  • No more unregistered deals. Every deal registration tracked next to the incentives that require one - Compete Select, Storage Competitive Swap, the New Business Incentive and Tech Refresh - so the stack is never lost by default.
  • No more expired MDF. Earned MDF dated from the deposit, proposal MDF dated to the quarter it was allocated, both flagged in time to submit proof of execution.
  • No more silent quarterly misses. The Client Peripherals gate and the per-quarter acquisition caps tracked mid-quarter, so a gap you could still close doesn’t cut your Client+ base rebate after the fact.
  • A Dell number finance can rely on. Forecast base rebates, multipliers, services and acquisition incentives, then reconcile what Dell actually paid against what you earned - across both the prior rules and the latest refresh.
FAQ

Dell Technologies Partner Program questions partners ask first.

Partners are tiered either locally, as Authorized, Gold, Platinum or Titanium, or globally, as Global Platinum or Global Titanium. Authorized is the open gateway tier; the rest are earned annually on Dell-recognized revenue, Portfolio Competencies (certification and training), and selling across multiple lines of business. The global path is for partners who qualify across all their geographic locations, and it adds regional onboarding and MDF pooling on top of global tier recognition; if you qualify both locally and globally, final tier placement is at the partner’s sole discretion. Requirements are set by Zone and adjusted annually - confirm current-year figures in the portal. Route to market does not change the bar: revenue and training completion are measured on your total combined position across the Solution Provider, Cloud Service Provider and OEM Solutions Partner tracks. Eligible services revenue counts extra toward attainment, which is the fastest route up.
Dell’s latest refresh adds a new differentiated, product-based rebate on strategic solutions (Dell Private Cloud, Dell Automation Platform, Cyber Resilience, PowerStore, Z-Series networking and premium Client+), a Focus Accounts incentive for expanding within named and underpenetrated accounts, and formal co-sell recognition - including tier credit - for advisory and systems-integrator partners who influence deals without transacting them. A new partner platform launches alongside it. Exact rates publish in the portal as the refresh rolls out.
Submit the opportunity in the Partner Portal. An approved deal registration is the gate to Dell’s acquisition stack: Compete Select, the Storage Competitive Swap and the New Business Incentive each require one, and so does Tech Refresh. It may also provide protection against Dell sellers proactively engaging in direct-sales efforts, though other partners may continue to deal register on the same opportunity. The registration term, any extension and the approval process are governed by Dell’s Deal Registration Program Terms and Conditions rather than the Benefits and Requirements document, so confirm the current terms in the portal.
Compete Select is one of three separate acquisition incentives, and they are easy to confuse. Compete Select applies to large underpenetrated accounts that are identified as Compete Select accounts on the then-current New Business list. Displacing a competitor is the Storage Competitive Swap, a different incentive. Landing a genuinely new buyer is the New Business Incentive, a third one, for accounts with no revenue in the line of business over the previous 36 months. The three are not stackable: where a sale qualifies for more than one, the partner earns the higher rate rather than both. All three require an approved deal registration.
Eligible services revenue - notably storage-attached services and storage-based APEX subscriptions - counts at an accelerated rate toward metal-tier revenue requirements. Because your tier and your competencies set your base rebate rate, attaching services is the fastest route to a higher tier. The two mechanics do not work the same way, though: services that count extra toward tier attainment are still excluded from the Storage+ base rebate, which pays on product.
There are two pots. Earned MDF (Platinum and Titanium) accrues automatically on eligible resold revenue, is deposited the quarter after it is earned, and then expires two quarters after the deposit is made - so the clock starts before the money appears. Proposal-based MDF (Gold and above) is discretionary, must be executed within the quarter it is allocated, and expires at quarter end. Claims run through the Dell Technologies Incentives Center. Separately, the one hard claim deadline in the Benefits and Requirements document is the Storage Competitive Swap: claims must be submitted within 21 calendar days following the close of the quarter.
MyRewards is an opt-in points program that pays individual partner reps and systems engineers, not the company, for eligible sales. Tech Refresh pays in MyRewards points too - capped per partner per end user per quarter, and requiring an approved deal registration with the asset serial number linked. Because MyRewards rebate dollars are individual and expire under promotion rules, unclaimed points are invisible leakage on the company’s rebate statement. Authorized partners are not shut out of vendor cash either: they do not earn base rebates, which start at Gold, but they do have Deal Registration access and can earn Partner of Record, which is available to every tier.
Because every lever moves on its own clock: tier status is annual but most rebate dollars are earned quarterly; base rebates depend on a matching Portfolio Competency staying current, per product category; the Client Peripherals gate can cut your Client+ base rebate in the same quarter the revenue is recognised; acquisition incentives are capped per partner track, per end user, per quarter, and do not stack with one another; earned and proposal MDF expire on different clocks; deal registration terms live in a separate agreement; and the program keeps changing. That is exactly the gap Rebates-On fills.

From the wiki

The Dell program terms behind this page, explained.

Dell Technologies Partner ProgramDell partner incentivesDell RISE incentive programTier requirementsRebate leakageBrowse the wiki →

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