What Is a Channel Incentive?
A channel incentive is a vendor program designed to motivate partners across the channel - resellers, distributors, MSPs and integrators - to sell more, grow, win new business or adopt strategic products. It encompasses rebates, MDF, co-op, SPIFFs and bonuses, and is managed at the program level rather than for a single partner.
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Why it matters to IT channel partners. Channel incentives are the framework every individual rebate and bonus lives inside, and the rules change each program period. Partners who understand how a vendor structures its channel incentives can position their business to qualify for more of them - and verify they were paid what the program promised.
Related terms
FAQ
Typically rebates, MDF, co-op funds, SPIFFs and bonuses - the full set of rewards a vendor uses to drive partner behavior.