CHANNEL INTELLIGENCE REPORT · 2026

Between the Portal and the Check

Where vendor back-end money is won or lost, and why no portal shows it.

For US IT solution providers at $50 million and up, carrying three or more vendors.

By Moshik Azan, CEO and Founder, Rebates-On

Three fields, then the report opens.

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FROM THE REPORT

Three things no vendor portal shows you.

Your portal shows the numbers. The money is decided somewhere else.

“So the portal is right about what it shows and silent about what it doesn't, and silence looks exactly like nothing being wrong.”

From “The claim”

Percentages slide. A rebate threshold doesn't.

“Close is either over the line or it's zero, and which one gets decided on a date that four of your vendors move every year.”

From “What it costs”

Some of the money becomes yours only if someone acts in time.

“The other half is the money a different decision would have created: a little more volume before a period closes, one more person certified before a status is measured, a deal registered before someone else claims it.”

From “The calendar”

INSIDE THE REPORT

Five checks you can run this week, and none of them requires buying anything.

  1. Start here
  2. The claim: your portal shows the numbers, and the money is decided somewhere else
  3. Seven ways the gap costs money
  4. The calendar: the deadlines converge, and four of them move every year
  5. What it costs: step functions, not sliding scales
  6. What the largest solution providers say in their own filings
  7. When your vendor portal is enough
  8. What waiting one quarter costs
  9. Why there's no leakage number in this report
  10. Five checks you can run this week
  11. How to judge any answer to this, including doing nothing
  12. Questions to ask us
  13. Your nearest boundary
  14. Sources

WHO IT'S FOR

Written for $50 million and up, and three vendors or more.

Whether you're a VAR, a systems integrator or a reseller, it's written for teams watching several vendors at once. And it says plainly when not to buy:

“Below roughly $50 million in revenue, or with fewer than three vendors that matter, don't buy anything.”

HOW IT WAS BUILT

No leakage number, and every quotation checked against its source.

It quotes the annual reports of CDW, Insight Enterprises, PC Connection, ePlus and ScanSource, and each source is dated and linked. It won't print any vendor's rebate rates, tiers or thresholds, and it won't rank one vendor against another.

Find your nearest boundary.

The report ends on one first step: approved against received, one vendor, the one closest to its boundary. It takes an afternoon and it needs nobody's permission.

Get the report